Summer Sales 2023: Average Basket Value Increases by 24.44%

Data
Sep 14, 2023

The highest average discount rates were observed in the Fashion, Kids Wear, and Technology categories.

In the Summer Sales of 2023, data reveals that the average online shopping cart price has reached €50, reflecting a substantial increase of 24.44% compared to the same sales period in 2022. Notably, the categories in which consumers spent the most money on average were Technology, Fashion, and Hobby-Sports.

Continuing the trend from the previous year, the Fashion category maintained its position with the highest percentage of discounted purchases, followed by Kids Wear and Technology. Overall, the average discount rate remained consistent with the previous year, hovering around 10% for both periods.

To delve into the specifics, here are the shopping rates for the 2023 summer sales within each category:

Family Category

Percentage of Discounted Purchases (as a proportion of total purchases by category)

Fashion

24,88%

Technology 

14,72%

Kids Wear

13,65%

Hobby-Sports

11,57%

B2B

10,25%

Health-Beauty

10,06%

Supermarket

9,08%

Home-Garden

8,77%

Auto-Moto

8,00%

The percentage of users who benefited from the 2023 summer sales and Plus Deals exhibited a rising trend, reaching 46.59%, compared to 26.60% in 2022. It is worth mentioning that the special Plus Deals, exclusively available to Skroutz Plus users, continued as usual during the sales period. Furthermore, it is noteworthy that Skroutz Plus users in the Fashion category made good use of these Plus Deals.

In the Fashion category, 8 out of 10 Plus users made purchases through Plus Deals. Similarly high percentages were recorded in the Health and Beauty category, where 65.33% of Plus users took advantage of these offers.

Finally, over 20% of users made discounted purchases during the sales period through Skroutz’s ‘Buy Now, Pay Later’ program. In 2022, the corresponding percentage was 12.50%. This demonstrates the growing acceptance of the “Instalments for All” program within the consumer community, suggesting that the program fulfills a fundamental consumer need.

A similar survey was also conducted on Greek purchasing behavior for Easter 2023, revealing another increase in the average basket price compared to the previous year.

*Data pertains to the period from July 10th to August 31st, 2023.

Related Articles
Skroutz-Easter shopping trends: 7.95% increase in the average basket value
Data
May 13, 2024

Easter shopping trends: 7.95% increase in the average basket value

The Easter candles category recorded an increase of 9.04% in terms of orders compared to last year
Skroutz-Returns are now available at Skroutz Points
Last mile
Apr 11, 2024

Returns are now available at Skroutz Points

The return option is now accessible in most cities where the Skroutz Point network has expanded.
Skroutz-Skroutz: Invests in new warehouse facilities in Aspropyrgos
Partners
Mar 28, 2024

Skroutz: Invests in new warehouse facilities in Aspropyrgos

The Fulfilled by Skroutz service gains momentum, enhancing merchants' operational growth opportunities while investing in new warehouse facilities.
All articles