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Kernel, as a basic backend pillar, observes the user's journey, redefines core models and applies all necessary solutions for any arising difficulty.

The team’s purpose is to keep Skroutz applications healthy and secure, enhance the codebase with tools, libraries and tweaks that improve performance, increase productivity and ease our engineers’ development experience.

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The Marketplace Services Team is responsible for many critical moving parts of Skroutz's Marketplace; from buying options to payment methods and shipping services. In order to fulfill this mission, the team focuses on four pillars: Core Operations, Marketplace Offering Architecture, Payment Options, and Customer Care.

Typical examples of initiatives Marketplace Services has undertaken are the integration of a 3rd party provider (courier, installation service, etc), the offering of a new payment method to the user (eg. Cash on Delivery, Consumer Financing), the automation of a Customer Care process or optimisation on the buying options provided to the user in SKU and in the cart.

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The Growth Team is responsible for growing our user base and giving our users incentives to use our platform more frequently and efficiently.

Things Growth owns are the acquisition, activation, engagement, and retention of Skroutz Marketplace users while increasing their shopping frequency and online spending.

Αll the above comes by seeking a deeper understanding of our users’ habits through insights, provided by the Product Analytics and Business Intelligence teams.

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The Content Engineer Team works on offering solutions, tools and automations for content creation and enrichment. A Content Engineer works closely with the Content Creation team that uses these tools on a daily basis. Apart from optimizing the Content Creation team’s work, Content Engineers also build the proper infrastructure, in order for the users to finally see the most updated, rich and valuable content around our product offering.

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An iOS Engineer and an Android Engineer work in an agile cross-functional team with other mobile and web developers, API engineers, and UI/UX designers to develop and maintain our iOS and Android apps, while building new features and shaping our product. They develop and enrich the app with features available on the web and pave the way for an innovative mobile-first experience, harnessing device sensors when possible. Along with the cross-functional teams, there is also a small Core Mobile team that works on infrastructure and mobile platform tasks.

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Site Reliability Engineering (SRE) is a software engineering approach to IT operations. The SRE Team uses software as a tool to manage systems, solve problems, and automate operations tasks. They monitor and maintain our on-premise infrastructure and networks and support other teams for infrastructure and services-related issues or tasks. The SREs of Skroutz are responsible for the good operation of www.skroutz.gr regarding stability, reliability, performance and every tool needed to achieve those.

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The Security Team is Skroutz’s first (and last) line of defense against all cyber threats, protecting our users, partners, fellow Skroutzers and the company as a whole against threats that target our applications, infrastructure, services, endpoints and most importantly our people!

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Partners Platform is a group of teams with a focus on three fundamental pillars:

• strengthen our Merchant Value Proposition
• build and grow powerful internal tools
• provide insights and guarantee a robust commission-based billing model through our Analytics platform

Our main product, Skroutz Merchants, is a collection of tools, dashboards and services that help merchants in their day-to-day workflow, in order to unlock their full potential through the Skroutz platform. That will include a straightforward process to handle their Marketplace Orders, rich interfaces to manage their Products and promote their presence on Skroutz Platform, important statistics and insights to optimize their performance, a convenient support desk UI, and many more.

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The IT Team is responsible for making sure that the services and platforms in the IT domain are running as expected.

An IT Support Administrator ensures that workstations, corporate network, and the rest of office equipment, such as printers and dashboards, are in perfect working order. Such tasks could include equipment replacement (laptop, monitor, printer etc), Operating Systems updates when intervention is needed, end-users technical support, planning an infrastructure maintenance task like network switches and WiFi access points firmware upgrades, or even planning to introduce a new feature or service to the rest of the company.

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Skroutz Analytics is our own data analytics platform and it currently covers more than 90% of our outgoing traffic. It is the foundation for two important services, a data analytics platform and our main, commission-based, billing model (Cost-Per-Sale).

As an analytics platform, it provides insights in multiple dimensions (per shop, category, product, device) that help us evaluate and optimize our effectiveness. Also, it provides meaningful time series statistics to merchants and additional shop services (Partner’s Badge and Skroutz Product Reviews).

As a billing model infrastructure, it provides all tools necessary to have a robust affiliate-like service. Finally, in order to provide the best experience possible, within the team there are partners that continuously support with analytics while ensuring the data integrity of the mechanism.

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The Data Warehouse Team is responsible for finding ways to bring data from multiple sources into our unified Data Warehouse, in order to enable analysis and reporting. Also, it’s responsible for maintaining these pipelines both performance and quality-wise, while ensuring that our services (cloud and on-premises) work reliably. A Data Engineer acts as a bridge between technical and business teams when something needs data!

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The Payments Team is responsible for providing a highly robust and secure infrastructure, handling thousands of payment transactions per day, while being compliant with specific European directives. Besides the payment transactions, the team is also responsible for the company’s money flow by transferring funds to merchants, performing refunds, etc. Finally, the team is in charge of the mechanism that automatically generates receipts and invoices. The volume of said documents is almost 20k per day.

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A DevOps Engineer is responsible for making developers’ life easier through the automation of trivial tasks. They currently maintain and improve on testing, integration, deployment services and infrastructure that these services are built upon.

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The Product Team consists of Product Managers. A Product Manager works across functions and teams to make sure Skroutz delivers the best possible consumer and merchant experience. Sets ambitious goals, communicates them with the team and creates roadmaps, in order to focus on the problems with the maximum value. They don't drive decision-making based on authority, instead, a product manager collects feedback, analyzes data and breaks down problems in order to build arguments and communicate them effectively.

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The User Research Team aims to understand in-depth the users’ behaviour. The team records users’ preferences (inside and outside Skroutz) and their points of concern. They take all gathered info into account to help other departments design or evolve Skroutz page products.

For User Research, users include both consumers visiting Skroutz.gr and the partners displaying their products on it.

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The Graphic Design Team is part of the Marketing department and is responsible for the visual identity of Skroutz. Graphic Designers ensure visual consistency, based on brand guidelines, throughout various mediums of communication with our end users. They design all branding elements and visuals for marketing materials (i.e. CRM, Social Media, 360^o campaigns, complex Landing Pages), and at the same time they operate as an horizontal service for the core product and create graphics, icons, illustrations, etc. On a daily basis, they have direct collaboration with the Copywriting Team and participate in the development of creative ideas.

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The Content Development Team deals exclusively with the improvement of the information of our categories so that the user has the information needed to make the best purchasing decision. Teams directly collaborating with Content Development are: Category Management, User Research and Product.

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The Content Operations Team aims to optimize our internal operations and support new innovative projects that require a more holistic view of content.

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The Partners Success Team contributes to our merchants’ growth by understanding thoroughly their needs and providing customized value.

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The Advertising Team is responsible for utilizing the traffic, audience, and placements of skroutz.gr in order to attract advertising revenue from Brands and Merchants. The team's scope of work is to maximize advertising revenue while proposing new ad vehicles that can be utilized within Skroutz, to understand the potential client's needs and convert them to a valuable advertising campaign both for the client and our users, and to ensure a profitable return for Skroutz.

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The Partners Support Team provides our merchants with quality service, ensuring all questions and issues are resolved on time.

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The Sales & Business Development builds a strategy and high-performance sales force. Its mission is to increase the number of our partners and to bring the best offline merchants into Skroutz Marketplace, in order to offer users more and better purchasing options.

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The Business Operations (BizOps) Team is the strategy squad of Skroutz with the mission to develop a long-term path to profitable growth, building business unit strategies, market expansion and cross-functional execution. It is responsible for:

• Leading the design and execution of high-impact, cross-functional projects that will enable Skroutz to build a disruptive eCommerce experience in Greece
• Identifying growth opportunities for Skroutz, assessing their impact and designing go-to-market strategies and implementation roadmaps
• Providing key insights that challenge and inform strategic decision making
• Facilitating the development and implementation of company-wide planning activities, ensuring that our quarterly key results are effectively prioritized
• Improving transparency and cross-functional alignment toward company’s KR progress

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The Marketplace Operations Team is part of the Business unit. The team’s mission is to deliver a doubt-free and reliable post-order customer experience, while driving thousands of Marketplace Merchants towards success. The way they achieve this is by preserving the quality of the service provided by our partners, by doing an excellent network planning and by making sure that the product inventory is properly managed.

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The Category Management Team cares for the performance of each product category, both on the user side (conversions, sales, GMV), as well as on the merchant side (commissions, assortment). Category Managers monitor the user journey and user needs in each category, and detect any challenges or peculiarities that might require a special approach, distinct from the rest of Skroutz. They are the category experts. To be on top of the categories, they collect external information, such as market size, merchant profitability, and brands’ new releases, either from trustworthy public sources or by directly contacting the right people. They utilize this information to keep Skroutz’s value proposition up to date in terms of our offering to consumers.

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The Merchandising Team discovers and promotes the best products in Skroutz. Merchandisers help the users select and buy products that fit their needs, by creating buying guides, shelves and banners, collection pages, best picks, and product feature videos. The team is responsible for ensuring that all the on-site placements of Skroutz feature seasonally relevant and acclaimed products.

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The Core Customer Care Team is responsible for handling user inquiries and a diverse range of customer questions. The topics vary widely and can relate to order delays, issues upon delivery, returns or general Skroutz questions and are served via multiple channels, such as chat, phone, web form and email. The first tier of user support is outsourced to a BPO (Business Process Outsourcing) partner.

Another pillar that Customer Care handles is Support Events which include various back office tasks such as Return Requests that need to be reviewed and processed, or proactive alerts when something goes wrong with an order and a manual intervention is required. The objective of the team is to provide a Service that is based on 3 Es: Effortless, Exceptional and Efficient.

The Core Customer Care consists of two large teams led by Supervisors with smaller subteams led by Team leads.

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The People Operations Team is on a mission to build a strong and talented team of people who share the same passion, vision and values. At the same time, it ensures that all Skroutzers have the tools and support they need to do what they love, grow their skills, have fun and be happy.

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The Accounting Team provides accounting services and financial support, through the monitoring of transactions and accounts payable and receivable. It frequently performs audits where they are needed, and coordinates and processes the company's internal payroll.

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The Finance Τeam is responsible for the Financial Reporting of the Company and the Group and it is also acting as a Financial Business Partner in the design and execution of the company’s Strategic Objectives.

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The Legal Team is responsible for providing legal services and advice to the company, its divisions and employees. The department office faces a great number of different legal matters. These matters include business development, contract management, customer claims against the company for product damages and defects, litigation, employment law, sales and lease matters, debt collection, case prosecution, and much more. The following are the main functions of the legal department:

• Provision of legal advice and guidance
• Prosecution of cases in courts and litigation management
• Documentation and contract preparation and drafting

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The CRM Τeam is responsible for understanding our users and building a strong and long-lasting relationship with them. Its goal is to strengthen Skroutz's presence in the market, monitor our relationship with existing users and attract new ones. Through innovative CRM tools, it analyses our user base, schedules and manages various forms of communication across multiple channels. These communications inform our audience, but also act as an effective sales channel.

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The Communications Τeam is responsible for developing and maintaining effective communication between Skroutz and its internal and external stakeholders. They work towards conveying the organization's message to its stakeholders. This involves developing communication strategies, identifying target audiences, and choosing appropriate communication channels. Additionally, the Communications team is responsible for managing media relations, producing written materials, managing crisis communication, maintaining social media presence, and ensuring effective internal communication.

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The Copywriting Team is responsible for developing creative ideas, writing engaging communication messages and strengthening the tone of voice of the Skroutz brand. They create and edit copy for all forms of communication, across multiple channels, and work directly with the Graphic Design team to conceptualize and implement marketing campaigns.

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The Performance Marketing Team is responsible for the development of effective digital campaigns. It manages Skroutz's digital advertising channels, uses performance measurement tools, and analyses the key results of the ad sets. At the same time, it works directly with the Growth team to enhance the accuracy of the data, in order to have better campaign optimization.

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The Operations Team is responsible for the smooth management of the orders from Skroutz Marketplace. It is responsible for receiving parcels from partners and delivering them to users. It ensures the sorting and storage of parcels in the warehouses in Athens - Thessaloniki, as well as their assignment to our drivers-riders for delivery. Ensures the maintenance of the vehicles and the equipment of the drivers-riders, monitoring the routes and intervening when necessary to ensure their smooth completion.

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The People Team is dedicated to supporting Skroutz Last Mile staff and drivers-riders. Its goal is to create a pleasant and friendly environment where everyone enjoys working towards a common vision: to make SLM one of the key parameters for consumers to make their purchases via Skroutz Marketplace.

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The Tech Τeam consists of talented engineers who are motivated to solve some of the most important challenges. From addressing cloud-based scalability issues to enabling connectivity to the world's largest payment networks, our engineers' work has a meaningful positive impact as they turn our organization's product vision into tangible results.

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The Finance Team plays a key role in ensuring the accounting of hundreds of millions of euros. It liaises with Big 4 auditors, ensures financial planning, forecasting, and performance monitoring so that the company's strategy translates into positive results for its shareholders.

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The Compliance Team is a channel to the regulatory authorities, ensuring that our products and services comply with the highest European and Greek regulatory standards.

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The AML Team has the mission of upholding Everypay's commitment on a daily basis to prohibit and actively combat all activities that facilitate money laundering, the financing of terrorist activities and all other criminal activities. Ensure financial and monetary sanctions, and compliance with regulations in accordance with applicable legislation.

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The Risk Team ensures that the level of risk the company is willing to take is properly applied to all our products and services. As a Payment Financial Institution, we handle a large volume of payments on a daily basis.

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The Product Team sets the vision and strategy for the next generations of our products. In collaboration with the other teams, it "builds" the digital e-commerce financial infrastructure in Greece and Europe, including payments, credit cards, and financing for marketplaces, merchants, and consumers.

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