Influencer Marketing Awards 2024: Two awards for Skroutz fashion campaign

Awards
Mar 26, 2024

On February 22nd, at the Hellenic General Insurance Conference Center, the 5th Award Ceremony of the Influencer Marketing Awards organized by Marketing Week and BOUSSIAS Events took place. There, the Marketing team of Skroutz had the pleasure of being awarded two silver awards for the Skroutz Fashion campaign, which was launched in the summer of 2023. The award categories were: Best Influencer Marketing for Brand Awareness and Best Influencer Marketing for Sales.

 

The campaign

The goal of the campaign was to inform the public about the variety of Fashion items available on Skroutz. Furthermore, we wanted to provide the audience with suggestions for outfits that could be purchased from Skroutz. For this purpose, we collaborated with 61 influencers on social media, who created unique content on their channels and shared it with their audience, focusing on their fashion product choices from Skroutz and their styling suggestions.

Skroutz is the destination for in-fashion purchases, for trendy outfits. It’s the place where you can find everything about fashion. Because Skroutz brings fashion to you. 

Thus, in the summer of 2023, we showed that Skroutz might not be a fashion brand, but it is the go-to destination for buying everything and that we offer thousands of options in the fashion category. Skroutz brings fashion to you by ensuring a variety of products, reliability, and speed, so you can enjoy fashion and your styling choices. In addition to the content created by social media creators, our team also conducted CRM campaigns, Press Releases, Native articles, and Digital Media actions.

Being the first time that we worked with such a large number of creators for a Marketing campaign, we want to express our joy for the collaborations we completed and the wonderful content creators we met and, of course, we would like to thank Touchpoint Strategies for significantly contributing to the final outcome.

We couldn’t be happier and prouder of this achievement, which motivates us to evolve our creativity and the quality of our services.

The Awards

For 5 years, the Influencer Marketing Awards by Marketing Week and BOUSSIAS Events have been searching for the most impactful Influencer Marketing actions.

The Jury President for this year was Mary Synatsaki, Content Creator & Entrepreneur. Along with 31 other accomplished members of the Greek PR market, they undertook the task of evaluation.